PANACEA 15s
Korea at the forefront
- Flip through shots of Korea
- Stats typed over footage of spa & treatment
- "Korean beauty products are 12-14 years ahead of those of the U.S" - Mary Schook, acclaimed New York-based aesthetician, makeup artist and owner of MS Apothecary
- How much Korean's export
- Exports of Korean cosmetics have been increasing by an average of 36.9% every year since 2011
- How much the industry has grown
- Total worth of industry
- HOW MUCH IS THE BEAUTY INDUSTRY WORTH AS PART OF KOREAN ECONOMY
- How many shops per capital
- Korea has been regarded the skincare capital
- Factory footage of ingredients and skincare experts (depends on available footage) / [POSS] Dermatology/
- Footage inside of skincare shop with closing stats
Essentials
- We've taken the learnings from korea's 10+ skincare steps and pared it down to 3 steps.
- Remove, Replenish, and Protect.
- Shots from the Product development video (whether its the shots of us talking about the product with advisor)
- Here are the 3 products: Cleanser / Moisturizer / SPF lotion
- Possibly cuts of the artsy things from our 3 other product videos (exhaust(remove), desert(replenish), sun(protect) to make them consistent
DEVELOPMENT PROCESS SPOTS
*Show the "made in Korea aspect" it's exotic in some way. Not about the brand it's part of the product or special ingredient or feature
"Remove"
- Artistic shots of problem being fought (Exhaust, smog, workout sweat)
- Stats or description of Cleanser/Someone using product
- We went to Korea to bring you the best skincare innovation to remove...
- Shots of founders in factory/ ingredients
- Product Shot [POSS]- product wet being placed on table
- Panacea Logo
"Replenish"
- Artistic shots of problem being fought ( Sand, shriveled prune, ect.)
- Description of moisturizer or active ingredients
- Roll over ingredients or notes in factory.
- Shot of someone putting product on fingers and wiping on face
- Product shot
- Panacea Logo
"Protect"
- Artistic shots of problem being fought (sun, frying egg, ect.)
- Facts about sun damage
- "protecting your skin from UV damage is one of the most critical things you can do for overall skin health and appearance"
- Shots of development team discussing things with founders, back and forth with gestures
- "we optimized our SPF to....
- Shot of someone massaging product on to skin
- Product shot
- Panacea Logo